Hi, I’m Iman, the founder of Snug Kids UK, a mum who just wanted better clothes for my little ones.

I started this brand because I couldn’t find good-quality, comfy kids wear that didn’t cost a fortune. Snug Kids is my answer: soft, layerable staples made with natural fibers, timeless designs, and fits that can keep up with children who love to play.

From my family to yours — thanks for being here.